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Swindon / Remote
Advertising Salary
£45,000 - £60,000

The opportunity

As the Marketing Manager, you will be responsible for day-to-day delivery of the Mortgage, Protection & GI Channel Marketing Strategy, including overarching proposition narrative, product communications and marketing campaigns, to advisers, clients, and relevant stakeholders - ensuring these are completed to a consistently high standard, on time and within budget.

This role covers delivery responsibilities across The Openwork Partnership and the panel of M&P providers.

As a business we are operating a hybrid working model with a mix of home and office working.

Your responsibilities

  • Support in the development and manage delivery of the annual M&P Marketing Strategy and communications plan.
  • Work with Data/Insight teams and Marketing Communications to devise and deliver targeted product campaigns that drive lead and revenue generation for advisers and Openwork.
  • Input to the development of new M&P marketing collateral and campaigns (print & digital) and take ownership of key tasks to ensure these are delivered to the required standard, on time and within budget.
  • Ensure content is correct, engaging, and relevant on the Openwork’s Adviser portal.
  • Management of PR and digital campaigns, including where relevant social media content, on behalf of the M&P channel.
  • To ensure communications and marketing material is written and produced to required Openwork standards and is regulatorily compliant.
  • Understand how all marketing collateral is used by advisers and customers, recommending changes as appropriate.
  • Devise marketing programmes and go-to-market strategies for any new propositions in conjunction with key stakeholders


What will you need to succeed?

  • Marketing or communications qualification (ideally degree or equivalent).
  • Extensive experience in a marketing or communications role, ideally within a M&P manufacturer, provider, distributor, or retailer.
  • Ideally you will have experience working within the Financial Services, or other regulated sector.
  • B2B experience, B2B2C experience ideally – communicating to consumers via third parties.
  • CIM qualification would be helpful.
  • A strong understanding of our business goals and structure; overall business climate (including competitors) and; the market opportunities and threats that Openwork faces.
  • Adequate technical knowledge to understand and communicate to required audiences.
  • An appreciation of FCA regulations regarding marketing of financial advice and lending, protection, and insurance products.
  • A solid understanding of current marketing principles and their applications.
  • Excellent written and verbal communications skills.
  • Ability to interpret technical or strategic information into simple, straightforward plain English appropriate for target audience.
  • Experience of using content management systems to publish online content.
  • Some experience of creative agency management and an appreciation of print and online content production processes.
  • Good organisation skills and the ability to prioritise on own initiative.
  • Proven track record for delivery to deadline.
  • Excellent inter-personal skills including the ability to build and maintain relationships with all levels of the organisation.

Why The Openwork Partnership?

We're a dynamic, fast paced, and growing business with huge ambition. This is all made possible by the brilliant people who are part of The Openwork Partnership family. We're investing heavily in our colleagues, continuously striving to give them the platform to develop personally and professionally and reach their full potential.

We’re also very proud of our culture, as one of the Best 100 Large Companies to work for in 2021. The Openwork Partnership values, and respects individuality and we are committed to building an inclusive culture and environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will bring your best self to work if you are trusted to choose when, where and how you do it.

On top of offering a modern workplace with bags of development opportunities, we also offer a highly attractive benefits package to reward you for your hard work. This includes a competitive base salary, an industry-leading annual bonus, enhanced pension, critical illness cover, income protection and a range of other flexible benefits.

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